Thinking
Notes from the workshop.
What we've learned building AI inside businesses that had no appetite for a science project.
01 — WHY
If Anyone Can Prompt an AI App, Why Do You Still Need a Consultant?
AI made building cheap. It didn't make knowing what's worth building automatic.
Aug 2026 · 2 min
02 — HOW
You Don't Need to Know What AI You Need
You don't need a technical spec to start. You need the messy process.
Aug 2026 · 2 min
03 — BUILDING
The Demo Worked. Now Comes the Hard Part.
A working demo answers one question. Keeping it working in the real world asks a much harder one.
Aug 2026 · 3 min
04 — JUDGMENT
Not Everything Needs an AI Agent
Not every workflow needs an agent reasoning in the middle of it. Some just need good automation.
Aug 2026 · 2 min